Potentiate
$5Mpipeline influenced
- 150 qualified leads / month
- +20% international traffic
Home Services PPC & Paid
PPC & Paid
Paid that pays for itself.
Most paid accounts leak budget on the wrong clicks. We build campaigns around the leads that actually close, wire up the tracking to prove it, and optimise to return — not vanity metrics.
What we do
Every dollar accountable.
Search, social, landing pages and tracking — run together, so the whole funnel pulls in one direction.
Google Ads
Search, Shopping, Performance Max and remarketing built around profitable intent.
Paid social
Meta, LinkedIn and beyond — creative and targeting that earns attention and clicks.
Landing pages & CRO
Purpose-built pages and ongoing testing so the clicks you pay for actually convert.
Tracking & attribution
Clean conversion tracking and attribution, so you know exactly what’s working.
How it works
How we run paid.
1
Audit & forecast
We review your accounts and market, then forecast realistic returns before a dollar moves.
2
Build campaigns
Structured campaigns, sharp creative and matching landing pages — built around the leads that close.
3
Optimise to ROAS
Daily management against return, not clicks: cutting waste and doubling down on what works.
4
Scale what works
Once it’s profitable and predictable, we scale spend without losing efficiency.
Proof
Paid that drives pipeline.
A look at the paid and conversion work behind real client growth.
RØDE Microphones
+25%conversions across 4 product lines
- Paid search & paid social
- Stable migration of a 500k-page site
Included
What paid management covers.
- Account audit & opportunity forecast
- Google Ads (Search, Shopping, PMax)
- Paid social campaigns
- Landing page & CRO support
- Conversion tracking & attribution
- Budget pacing & bid strategy
- Weekly optimisation
- Transparent ROAS reporting